A specialist recruitment consultancy has been launched in the wake of returning homebuyer confidence and an increase in the start of new development sites.

The Quinary Group, founded by leading house building industry experts with over 100 years experience, aims to capitalise on its knowledge and contacts within the new homes and housing market. The group which offers a national service is headquartered in Solihull, West Midlands with a satellite office in the North.

The move follows months of planning and coincides with the upturn in the market, as house builders step-up construction and take advantage of the government’s £400 million kick-start programme for new homes.

The team is headed by David Mills as chairman and Christine Harris as managing director, both former executives with Westbury Homes and now developers and new homes sales consultants in their own right. They are joined by Katie Welch a well known sales training consultant specialising in the new homes industry, and Anne Parry, a PR and marketing property consultant who completes the quartet.

Together the four entrepreneurs comprise the Quinary Group, with the fifth element of the organization, and hence its name, represented by its clients, i.e. candidates and employers.
As Christine Harris explained, “Recruitment plays a huge part in driving new homes sales success and the launch of Quinary provides us with an opportunity to be at the forefront of the housing market recovery. The industry was the first to suffer, and the hardest hit sector with thousands of job losses, but now that’s all changing. Recovery is on its way, bringing new challenges and signalling a shortage in resources, particularly amongst house builders’ sales teams, as new sites get underway.

“The role of sourcing and vetting high calibre candidates is where we come in, as we now have a database of experienced sales negotiators and sales managers at our finger tips.
We can also provide refresher sales training courses to candidates prior to placement, in order to fast-track the induction process and get them on site selling from day one”, she said.
The consultancy believes this new approach to recruiting staff is needed to meet the increasing demands and pressures put upon house builders to deliver shareholder value at a time of consolidation in the market.

The concept behind the Quinary Group is to offer a thorough selection process by industry experts, as candidates are individually vetted, with selling, technical and personal skills benchmarked against its own set standards.

Christine Harris added: “With the growing complexity of skills needed for the challenging housing market, and the sheer pace of sales rates required, recruitment companies simply don’t have the level of knowledge to truly understand a client’s requirements, outline those needs to potential candidates and to accurately match candidates to roles.

“Expert skills can only be assessed by experts themselves and as the house building industry emerges from the recession as leaner organisations, sales and management staff will need to work harder and smarter to deliver greater cost efficiencies and profits.

“Having worked for and on behalf of house builders, housing associations and estate agents with recruitment responsibilities, Quinary knows what makes a good candidate great. We review candidates from their own area of expertise in order to verify the skills and experience of everyone we recommend, thus ensuring they represent the exact fit for our clients’ requirements”, she concluded.

Quinary also has the capability to sharpen the skills of individuals with talent and potential, and can pinpoint and deliver areas for further development. Knowing the different nuances between one house builder and another is a distinct advantage, both operationally and culturally, which gives the company its niche in the new homes market.

In addition to the provision of permanent, contract and temporary sales staff, the group has the expertise to place senior managers and directors across the housing market spectrum including land, technical and build departments.
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