How a Professionally
Written Article can give you a Great Return on Investment
Ever since Zero-One Design
added professional copywriting and blogging to its already popular press
release and article distribution service, there has been a lot of interest
generated. With this interest there have also been a lot of questions asked,
and hopefully answered to the clients’ satisfaction, about the value of using a
professional blogger and copywriter; let’s face it, in these troubled times every
penny counts. Let us help you to become
the biggest name in your niche, so when the customer thinks about the
product, they think of your brand and you will get the best possible return on
your investment.
Time is Money
When you are running a business have you ever uttered those
immortal words: “there just aren’t enough hours in the day”…? This is a problem
that faces many business owners/managers. There isn’t time enough to get
everything done in a day as it is, and then you have to sit down and think
about churning out 400-500 words about your business to put on your company
blog?
You have to tweet a link to it, not forgetting to update
your company’s Facebook page. You have
to compose a sales letter that’s going to make your customers salivate over the
new product you’ve just added to your line; you have to write a press release about
the product launch and get that distributed; update the landing page on your
website, making sure you get the SEO just right so you’re top of the search
engine rankings; write the blurb for the brochure; prepare the monthly
newsletter… STOP! It is time to delegate some of that responsibility to a
professional.
Contact Zero-One Design to discuss your professional blogging,
article writing and all other copywriting needs; free up some time to
concentrate on the other aspects of growing your business and leave the rest to
us.
Overcoming Writer’s Block
You’ve taken the time to learn how to put together a
professional blog, you are going to link it back to your company website and
you know everything there is to know about search engine optimisation. You’ve
built it and you are ready to write your first blog post. In front of you is
the biggest, whitest, blankest space you’ve ever come across in your life.
Suddenly there is a realisation that you have promised yourself
that you will write a new article every week, but you haven’t a clue what you
will write about. You’ve had some great ideas about what you wanted to include,
you sort of know what you want to say, but actually writing it, doing the
subject matter justice? Not as easy as it seemed.
You can get the first one done: make notes or
brainstorm/mind mapping, whatever; write the first draft, optimise it, write
the second draft. It looks good, you’re happy with it. You look at your watch,
half the day is gone and you need to do this all over again, every week? “What
am I going to write about next time?”
If you want us to
write those blogs for you, all you have to do is ask. Contact
Zero-One Design about our
professional blogging service.
Value for Your Money
There are, unfortunately, companies out there that offer to
write articles of around 500 words for about £10, or something crazy like that.
You may look at that and think that it’s a great deal,
but remember the saying: “You get what you pay for.” You will get an article of
around 500 words alright but will it be of any use to you? A properly composed and well written article
that has been optimised for search engines will take around four hours to
produce. This accounts for keyword research, proper structuring of the argument
presented, introduction, main body and conclusion, written in two drafts. Who
would do all that for £2.50 per hour? I would suspect that there might be a bit
of overseas outsourcing going on.
Anyone can write 500 words in an hour if you are just
throwing the words onto the page, but will the article be well written? Will it
be grammatically correct? Will the spelling look like it’s been through a US
spellchecker? Will the syntax stand up to scrutiny?
Doing it
badly is worse than not doing it at all because you will have wasted your time,
your money and your professional reputation!
Don’t forget the fact that this article is representing
you, your company, your product or service. If you want to get ahead of
your competitors, you will want to be thought
of as an authority within your niche.
A well-considered, professional article will help you achieve this, just
having 500 words on a page will not.Talk to Zero-One Design about our professional blogging and article writing services and discover that becoming an authority in your niche will cost less than you think.